JetBlue’s apology: the P.S.

Apology_1
JetBlue sent out an apology via email yesterday.  It wasn’t just sent to passengers impacted by the weather/operations snafu – it went out to all TrueBlue members.

The apology was already published on the JetBlue website, along with Neeleman’s video.  But the email contains a postscript (i.e. P.S.) message that you can’t see anywhere else:


P.S. We pledge to keep you informed with more details about the
implementation of our improved recovery plans in the coming weeks.
There is no need to reply to this email about compensation inquiries.
We will be contacting you directly by March 15.

In other words, "don’t call us, we’ll call you."  Implied:  "trust us."  A tough thing to do, especially if you experienced things first hand last week/end.  Take a bit of sincerity off of the apology, IMO – hopefully they’ll deliver within the next three weeks.