A progression from last year’s Super Bowl has been the proliferation of voting sites, giving consumers a chance to vote on their favorite ads. In true consumer-generated fashion, the people have spoken and chosen their 30-second winners:
- Bud Light :: Rock, Paper, Scissors
- Bud Light :: English Class
- Budweiser :: Stray Dog/Fake Dalmatian
- Blockbuster :: Rabbit & Mouse
- Doritos :: CGM Car Crash
- Bud Light :: Horror Flick Hitchhikers
- Snickers :: Chest Hair/The Kiss
- Nationwide :: K-Fed Fast Food
- Bud Light :: Wedding Auctioneer
- Bud Light :: Crabs
The methodology – I took the top ten winners from sources that tallied consumer views and votes: AdBowl, AOL, iFilm, Spotbowl, TiVo, USA Today, Wall Street Journal, and YouTube. Each source was weighted equally; a #1 ranking was worth 10 points, #10 ranking was worth 1 point. (I’ve published the raw data in a Google Spreadsheet.)
Some takeaways from the top 10:
- All used humor in their creative executions
- Five were from the 1st quarter, two from the 2nd quarter
- Six spots were from Anheuser-Busch; the only two that didn’t make it were Apes and Fist Bump
- What didn’t chart: Car ads; sexually-oriented ads (e.g. GoDaddy, Chevy HHR); 3rd quarter ads
Consumers have spoken. And they’ve said, "Here’s to beer."