Quick test. Do this without going to Google or Wikipedia.
– Who won this year’s Super Bowl?
Now think about your last trip to the grocery store. Did you:
– Buy any beer? Specifically, Budweiser or Bud Light?
– Buy any tortilla chips? Doritos?
– Buy a candy bar? Snickers perhaps?
– And finally…did thinking about any of these brands make you recall a Super Bowl ad or just visualize the product?
– Rent a movie lately? From Blockbuster?
– Sign a new insurance policy? From Nationwide?
No? Yeah, I didn’t think so. Me neither.