Ad engagement

Quick test.  Do this without going to Google or Wikipedia.

– Who won this year’s Super Bowl?

Now think about your last trip to the grocery store.  Did you:
– Buy any beer?  Specifically, Budweiser or Bud Light?
– Buy any tortilla chips?  Doritos?
– Buy a candy bar?  Snickers perhaps?

– And finally…did thinking about any of these brands make you recall a Super Bowl ad or just visualize the product?

Bonus points:
– Rent a movie lately?  From Blockbuster?
– Sign a new insurance policy?  From Nationwide?

No?  Yeah, I didn’t think so.  Me neither.