International Conference on Weblogs and Social Media

Are you interested in brand/blog monitoring?  If so, hopefully you’re in Boulder, Colorado right now at the ICWSM.  If not, you can get a hint of the discussion on the event blog.

The conference started as a collaboration between chief scientists at Nielsen Buzzmetrics and Umbria.  Although the information is fairly technical in nature and a bit raw for public media consumption (you won’t find any of these insights published in USA Today any time soon), there are some fascinating insights on why, where, and how the blogosphere is developing.