Reverse Product Placement – coming to a 7-11 near you

Article in the Richmond (Virginia) Times-Dispatch via Boing Boing that 11 U.S. 7-Eleven stores will be rebranded as Springfield-style Kwik-E-Marts, complete with reverse product placement of Krusty O’s and Buzz Cola.  No word on whether the stores would be staffed with their own sleepless Apu Nahasapeemapetilon or carry frosty Duff Beer in the cooler.  Taking convergence culture even further, 16 different towns of Springfield are competing to host the Simpsons movie premiere.

For some smart thinking on reverse product placement, check out what the minds at MIT’s C3 have to say about it.

UPDATE:  Locate a Kwik-E-Mart on the 7-11 website.