There’s great news this morning – P&G’s Oral-B brand has dragged the agency model into the 21st century and a client-centric Publicis team has won the marketing account, including advertising, package design, public relations, in-store communications, and direct mail, among other duties.
Multiple Publicis silos will come together to get the job done. 21st century agency, hired.
– WSJ: Procter & Gamble Seeks New Agency Approach
– Brandweek: All for One: P&G’s Oral-B Assigns All Duties to One Company