The Reality of Second Life

If you are a marketer and are wondering what to do about Second Life, you need to read these two things:

– Eric Kintz:  Top 10 Reasons as to why I still need to be convinced about marketing on Second Life
– BrandWeek:  Are Marketers Dying on Second Life?

This is a NICHE community, people.  Just because [most] residents aren’t running around with chain mail armor and big magic swords doesn’t make it fit for mainstream consumer brands.

B.L. Ochman posts a good follow up here.

SL growth stats have certainly been impressive – but like everything, it’s got a time and place in the marketing mix.