If you are a marketer and are wondering what to do about Second Life, you need to read these two things:
This is a NICHE community, people. Just because [most] residents aren’t running around with chain mail armor and big magic swords doesn’t make it fit for mainstream consumer brands.
B.L. Ochman posts a good follow up here.
SL growth stats have certainly been impressive – but like everything, it’s got a time and place in the marketing mix.