Here’s an idea from Sam Decker:
"The most important aspect to good relationships is open and frequent communication. This requires four things:
- agreement and accountability;
- face-to-face work with no “over the fence” mentality;
- open communications and sharing of plans and results; and
- investment by each person and those under them to build relationships."
Now, are we describing how to make a marriage work? Because it sure sounds like it.
Sam is a M20 blogger and recently contributed to some new Forrester research called "Partnering for Success: The CIO – CMO Relationship." The advice given above is Sam’s perspective on how CMOs and CIOs can build a more effective partnership.
Maybe that’s a good analogy for how close IT and marketing need to be in today’s business world driven by technology change.
Good timing – in my own work on the state of the marketing organization, I found that marketers have their most unproductive relationships with the IT department. This situation needs to be improved – now.