It’s time for Forrester to update its online marketing forecast. A graphic from the old 2005 – 2010 forecast is at right. There are a lot of forecasts out there and I think the consensus opinion goes something like this:
"Traditional media flat to slightly declining. Online channels up, big time. Unmeasured media…?"
Forrester’s last forecast included four areas: email, online classifieds, search and online display ads. Not sure how this new forecast is similar/different (it’s not my research) but if these areas are important to your business, you can participate here and receive a copy of the research once it’s complete.