I had my first exposure to trayvertising on US Airways last weekend. I didn’t find it as annoying as some people have complained – in fact, I think that with better creative, there’s great opportunity here.
For example, the rectangular shape and two circles? Kind of like a Jeep’s grill. Or have you ever wanted to do the crossword or sudoku in the in-flight magazine, but it was already filled out? Put some sponsored puzzles there on a washable material – consumers will thank you. It’s also a natural fit for leisure destinations. "Where to today? Toledo? Wouldn’t you rather be on your way to Aruba instead?"