Most focus on branding deals with its attempts to persuade. However, visiting an unfamiliar place brings another aspect of branding to mind: trust.
Brands stake a claim based on what they’re made of, especially products. Through experience – or association – we trust what we can’t see, i.e. it’s made of things that are at minimum, safe for us. And just in case, we have the FDA, FTC, and others for oversight.
I think the Delta amenity kit made of environmentally-friendly materials is a great idea. When I looked at the ingredients however, it made me pause. With all of the products recalled recently – including toothpaste – I wondered whether the contents were safe to use. (this pic has more ingredient detail)