Applying Buffett to social media

Robert Bruner of Darden shared some words of wisdom from Warren Buffett recently in a message to Darden alumni and on his blog:

"We can afford to lose money. We can afford to lose a lot of money. But
we cannot afford to lose one shred of our reputation. Make sure
everything you do can be reported on the front page of your local
newspaper written by an unfriendly, but intelligent reporter."

These words of wisdom should be applied in toto as advice on how to succeed in social media.