So as my media consumption diary tells me, I watch a lot of TV. And just in time for the start of fall TV season, I’ve gotten started on Hey! nielsen – in the company’s words, "part opinion engine, part social network, and part buzz tracker."
From what I can tell, if Nielsen can get critical mass here it could be the social news arbiter of the entertainment industry. Face it, digg is best for tech geeks. Lipstick is for the celebrity obsessed. These sites work best around a long tail issue.
Until the site opens to the public, you can read the blog, subscribe to their YouTube vids, join their Facebook group, friend them on MySpace, and follow them on Twitter. That’s a lot of social media – mostly for marketing – and all the value is in the community being created.