Mark started his presentation with a great quote regarding Thomas Jefferson. Appropriate for social computing, as TJ focused on the power of the individual. Yahoo! builds consumer strategy around four pillars:
- Content
- Personalization
- Community
- Search
Play this model against different sites: Wikipedia. Amazon. Ebay. Online debates on Yahoo! News. Bud.tv.
Targeting in the Yahoo! model works along audience pyramid:
- Top: Passion. Brand advocates, brand equities.
- Middle: Purchase behavior. Heavy category buyers, loyalists, competitive buyers.
- Bottom: Mass market. Key demographic targets, geographic targets.
Seems to me that the "four pillars" model works. Thoughts?