Turn Groundswell to advantage
Originally uploaded by Pete Kim.
Back to work tomorrow – unlike David Armano, I have no choice but to live with my Forrester hangover from the Consumer Forum.
This was my 2nd forum and quite a different experience. One reason was Forrester’s use of social media. You can see the great posts about and reactions to the content in many places – Jeremiah has the best roundups on days 1 and 2.
Overall, there was less evangelizing and more on making social computing real.
I’m interested to see how things are different in Barcelona next month, as well as Marketing Forum 2008 in Los Angeles…that is, expecting bigger and better things.