Here’s a little bit on what I’m talking about:
To succeed in CGM today, you need to listen and
measure before getting involved. Sticking your head in the sand isn’t
an option; neither is operating in 24/7 knee-jerk reaction mode to
every piece of CGM related to your brand. Brand monitoring can help
marketers measure and make sense of CGM by delivering aggregated cost-
and labor-intensive consumer insights.
To read the entire article, visit Brandweek.com.