Despite the record prices for Super Bowl XLII spots, I just haven’t been able to get into the hype. Why? Because I care more about the Patriots finishing 19-0. And if you recall what happened with last year’s ads, I’m telling you that not much is going to change.
- Consumer Generated Ads – looks like just Doritos this time around. It won’t be much better than the rest.
- Integrated marketing – another big miss. GoDaddy will be the only advertiser that maximizes the drive to web. Makes sense, they’re 100% online. Salesgenie.com will try. They’ll bomb on this one like everyone else.
- Impossible vanity URLs. You can’t drive people to web if they can’t remember your 22-letter, 3-word address. Keep it simple, stupid!
- Guerilla search ads. Cheap and easy but underutilized again.
If you want to start drafting your post-game wrap up, use this cheat sheet. Fox has already won. The Pats are 13.5 point favorites. We’ll see which advertisers come out winners as well.
UPDATE: If you’re looking for this year’s Super Bowl commercials, they should all be available on MySpace shortly.