Last week, Omniture invited me to speak at their Summit 08 in Salt Lake City. As it turns out, I was given the chance to address an audience of over 2,000 interactive marketers about what’s going on in the industry.
When it comes to interactive marketing technologies, all signs point in one direction: The Online Marketing Suite. My Forrester colleagues Suresh Vittal and Shar VanBoskirk have written on this idea that you should become familiar with:
"Forrester believes that the time is right for the online marketing suite to emerge. This suite, underpinned by a central hub, is the eventual destiny for all online marketing technology and will enable a single view of the customer across channels, provide process tools to support collaboration, centralize optimization, and support a partner ecosystem."
The Online Marketing Suite may not be as sexy as social media, but it’s how business gets done…if you haven’t heard about this concept, you may want to keep an eye out for it in the future.