The word-of-mouth experts over at BzzAgent have taken an idea of mine and run with it. Which I love, because it helps shed light on how to make the prior work even better.
A couple months ago, I posted a framework for measuring social media. BzzAgent has taken the concept and published some thoughts on how to use the framework to measure the socialness of media, in addition to success in areas of attention, participation, authority, and influence.
The end of the report includes a framework that would pair nicely with The 22 Step Social Media Marketing Plan to help you plan and launch your social media strategy.
To learn more, check out Is WOM a Form of Social Media? over at BzzAgent.