Breaking a three year streak, I'm not writing about Super Bowl ads this year. If I had investigated anything, I'd have analyzed social media campaign integration. But something struck me as dissonant when I realized that I rarely watch TV ads – so why should I suddenly care now?
Looking back, my first Super Bowl ad post
was in 2006. Charlene Li suggested I cross-post on her blog, where I received some interesting comments, mostly in disagreement. One particularly brash commenter wrote:
"Forrester needs to fire Peter Kim if he analizes stuff for them like he did that BK commerercial and If he is your friend run now and find a new one cause this guy is a complete moron if he thinks the BK ad was the big winner."
I was struck by the severity of the opinion, even if written by an "anonymous coward
" with poor spelling and grammar skills. (click on the link for a definition if you're unfamiliar with the reference.)
It was a good reminder to me that it's impossible to please everyone all the time. So I do my best to cite facts, use common sense, and give honest opinions. That way, when disagreement occurs, it's a learning experience. And sometimes you discover that a difference of opinion can actually be affirming, as in the case above!
UPDATE: Chris Brogan says that Opinions Are Every Bit as Important
. Of course they are. If you've concluded that the point of this post is to suppress dissenting (or concurring) opinions, it's not – otherwise I'd turn off comments on my posts.