A return to my old Kentucky home

I'm heading to Louisville this week.  Usually I wouldn't comment publicly about client interactions, but these are a bit different.  And just as I've taken your input and shared at PRWeek's Next ConferenceSXSW and Web 2.0 Expo, I'll share any comments here with the people I meet.

First and foremost, I'm in town to participate in Yum! Brands' annual global public affairs meeting.  I'll be sharing thoughts on social business, but the coolest part of the agenda is a time for the company to volunteer at a local food bank as part of the From Hunger To Hope initiative.  Actions speak louder than words.  (Side note, one of my favorite inventions ever is the double decker taco.)

I'm also visiting with Humana as part of an enterprise social media chamber of commerce meeting.  It's a living example of an enterprise acting as a social business - in the healthcare industry, nonetheless.  If you haven't heard of what Humana is doing, read a summary of the first meeting and follow along on Twitter with the hashtag #hcoc on Thursday at 3 pm Eastern.

Thursday evening, we've planned a tweetup at the 21c Museum Hotel from 6 – 8 pm (those are their penguins at right).  It's a chance to meet likeminds in social media and a lot of non-geeks as well.  I've reached out to old high school friends since it's been about two decades since I've lived in town…should be fun.  If you're in Louisville, I hope to see you this week!

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