I’ve been thinking about content creators and the couple hundred subscriptions in my Google Reader. When thinking about the content that shows up every day, there are people who
- Make it. These people are few and far between and even these “makers” aren’t posting new stuff all the time. But more often than not, they’re coming up with fresh content that makes you think. Makes you wonder if some of them actually sleep or not. These blogs typically have a high volume of posts that hit on a regular basis.
- Break it. These people are known for having the scoop, being on the inside track, and tell the rest of the world about stuff first. Most of the tech bloggers rose to popularity with this style. These blogs publish sporadically but you will usually be able to track a story back to them given all the inbound links on Twitter, Friendfeed, etc.
- Take it. These people aren’t first to the feed with information, but they digest the facts, analyze them, and make a story their own. These blogs make you think are filled with posts you star and save for later. They usually post with a slower cadence than other blogs.
The kind of content I don’t subscribe to comes from the people who fake it. They’re easy to spot at the extreme: spammers looking to leverage the hard work of others. Unfortunately, there’s a lot of grey area out there – sponsored conversations, ghost writing, even blatant plagiarizing – and the noise vs. signal has only gotten worse.
I haven’t linked to any blogs as examples here on purpose. (Please don’t take it personally.) But do let me know who some of your favorite people are who make, break, and take content well.