Common wisdom says that being a large company in a regulated industry somewhat forfeits your ability to conduct business in a social manner. There are just too many rules; it’s just too risky. Right? There is some truth to this belief, but we think there are several ways to engage. Think of social engagement in phases, balanced by the risk and reward of each.
Dachis Group recently finished an engagement with a client that operates in a regulated industry. We conducted a thorough analysis of their social media landscape and recommended several ways to move towards becoming a more social business.
This post is an excerpt; for more information and to download the entire case study, read the entire post on The Collaboratory.