Almost three years ago, I started thinking about a media consumption diary while researching and analyzing advertising trends. When I finally got around to tracking my behavior, I found it difficult to keep track of time even while recording items up to several times a day.
Flash forward to last week, when I was speaking at a conference about social business and the need to compartmentalize data. Today, a site like Daytum provides a tool for tracking consumption with wonderful visuals to help make sense of the information.
The Economist recently posted an insightful piece on how viewers watch television – and how they woefully misremember their time spent doing so. It’s easy and likely correct to assume that the same misattribution occurs in surveys that ask consumers to recall use of other media: mass, digital, and social.
I’ve got a challenge for you – start a media consumption diary and track your usage over a day. If you can keep focused, go for an entire week. I’m certain that what you learn will have interesting implications for how you think about data and consumer behavior going forward…