Econsultancy: The Innovation Report

One of the research resources I’ve been following lately is eConsultancy. They’re great at providing examples of non-US (mostly UK) digital and social initiatives – information that can be hard to find.

One of their latest pieces of work is The Innovation Report, which contains 144 pages of examples covering:

  • Affiliate marketing
  • E-commerce
  • Email marketing
  • Online advertising
  • Online PR and social media
  • Online video
  • Mobile marketing
  • Multichannel marketing
  • Search marketing
  • Usability and user experience
  • Web analytics and optimisation
  • Business models

For ongoing insight, eConsultancy’s blog is worth an add as well.

The Innovation Report

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