I was inspired after reading TechCrunch Classics earlier today, reflecting on their 5+ year history: “These classics are just as interesting today as when they were first written. But try discovering them. It’s nearly impossible. That’s one of the downsides of a reverse chronology blog.”
I’ve been writing for almost five years now and here are a dozen of my favorite posts that you might find interesting if you are a more recent subscriber.
- It’s Time To Transform. A post from January 2009, where Dachis Group introduced the concept of “social business” that continues to gain traction today.
- Now’s the time, the time is now. Why I left Forrester research and have not regretted the decision.
- A List of Social Media Marketing Examples. Although it’s over two years old now, I think it’s still helpful for many people.
- Must be the money. Thoughts on how social media has evolved over the past five years.
- Applying game mechanics to social media. An area that’s white-hot now.
- Social media marketing’s scalability problem along with Solving the scalability problem.
- The five-tool employee
- “I just don’t get it.” [i.e. Twitter]. I remember getting a text from Jeremiah while standing in my kitchen before work, giving me a heads up about Scoble’s comment. My first thought was, “why are you awake right now?” Eventually I figured out that Jeremiah never sleeps.
- The Marketer’s New Clothes. Satire that no one seemed to appreciate but me.
- Rethinking positioning – are Ries and Trout still relevant? Apparently this post got me close to being fired. I still think the suggestion to rename Guatemala to boost tourism is a ridiculous idea.
- How to set an ego trap. At the time, this post tweaked a lot of people. Today, there’s so much noise in the landscape that ego traps barely work anymore.
- The Headfake. Like a zombie, this one will never die.
Enjoy – and thanks for reading.