I first posted here five years ago, on a day that probably looked just like today in Boston.
That was before Twitter, when I used an alumni.edu email to join Facebook, and clients were a lot more interested in paying for email marketing advice than discussing social media.
Today, it feels that blogging has come and gone, attention and influence have gravitated to a few key social media platforms, and clients are starting to wake up to the potential of social business.
The early rockstars were the techies, the ones who were close to the innovation as told us about it as it emerged. Today’s rockstars are the ones who are closest to creating business value, who’ve learned how to monetize “social’s” potential through experience.
Mainstream and social media have shifted from separation to integration, mostly for better, sometimes for worse. Information flows more freely and faster than ever, but sometimes the velocity lacks veracity.
So, as this social media/technology/business era plays out…are we better off? You tell me…