I’ve been thinking about the different types of possible communication on the Facebook platform.
Communication consists of content, whether text, audio, or video. Communication can also be considered as dynamic signal with two primary vectors:
- Distribution. From 1-1, one-to-many, or as many people as possible
- Intent. Private (only for intended, specific recipients) to public (anyone should be able to consume)
Facebook offers a complete range of communication channels, allowing for variable gauge distribution of private to public intent.
- Chat is one person to one person
- Messages are sent to selected individuals
- Groups have varying membership controls, leaning towards public vs. private broadcast
- Wall messages are seen by communities within the overall ecosystem
- Status updates are default public messaging, tempered by privacy settings
Physical tools used to access Facebook (computer, mobile) impact ability to post and nature of display, but the platform’s backbone remains the same. Alternate tools and platforms (email, Yammer, Twitter) have greater strengths in some areas and are weaker in others – but few alternates to the breadth of Facebook as communications platform exist.