I’m in Miami. And when I’m in Miami, I think about the city’s heyday in pop culture, during the mid- to late 1980’s. And when I think about the music from that time and see signs for A1A, I think about Vanilla Ice.

View full size on Flickr

Whether he knew it or not, Mr. Ice was a social business visionary. Allow me to translate the knowledge he dropped twenty years ago that should guide us today.

  • On strategy: “All right stop collaborate and listen”
  • On new tools: “Ice is back with my brand new invention”
  • On work ethic: “Flow like a harpoon daily and nightly”
  • On social’s staying power: “Will it ever stop yo I don’t know”
  • On bad tools and process: “killing your brain like a poisonous mushroom”
  • On quality control: “Anything less than the best is a felony”
  • On scalability: “Love it or leave it you better gain weight”
  • On getting things done: “If there was a problem yo I’ll solve it”
  • On authenticity: “Quick to the point to the point no faking”
  • On agility: “Burning them if you ain’t quick and nimble”
  • On guru rockstars: “I’m on a roll and it’s time to go solo”
  • On MySpace: “The block was dead”
  • On Twitter’s spam followers: “Girls were hot wearing less than bikinis”
  • On Facebook detractors: “Reading for the chumps on the wall”
  • On leadership: “Conducted and formed”
  • On social business design: “This is a hell of a concept”
  • On effectiveness: “slice like a ninja / Cut like a razor blade”
  • On how to celebrate wins: “Ice ice baby”
  • On ROI: “Word to your mother

To take a drive down memory lane this morning and be astounded by Mr. Ice’s prescience, click here.

Join the Conversation

No comments

Leave a comment

Comment now or forever hold your peas

This site uses Akismet to reduce spam. Learn how your comment data is processed.