I was going to wait until mid-year to write this post, but with LinkedIn’s recent IPO, the timing deserved to be accelerated.
Here’s what I wrote in December 2010:
“2011 will be the year of the social IPO. Leaders who can navigate these waters successfully will be few and far between. My money is on the ones who have done it before.“
LinkedIn is just the beginning. As mainstream media picks up the story of instant millionaires 2.0, social IPOs will be in the news on a regular basis.
“Got APIs? Businesses that have never considered their information as an ecosystem asset wake up to emergent uses and possibilities from sharing. B2B brings sexy back in 2011.”
RSS isn’t friendly enough for most users, so there’s little chance that we’ll hear a lot about APIs. But this is where value is being driven in B2B – businesses should stop obsessing about individual qualitative mentions and focus on big data and analytics.
“Game over for LBS businesses based on game mechanics. Facebook Places adoption will rise dramatically as integration with the social graph drives greater positive feedback for users from check-ins. Users tire in their pursuit of badges and digital paraphernalia, opting for engagement with their friends instead.”
Places hasn’t killed anything yet and LBS companies that ride the IPO wave will gain more time to die slowly. In the meantime, keep an eye out for Aaron Strout and Mike Schneider‘s forthcoming book on LBS.
One thing’s for sure: social business is very real. It must be the money.