Four year flashback: Would you buy Facebook or DoubleClick?

In March 2007, I moderated a panel discussion for the MIT Enterprise Forum of New York called “The Future of Advertising: Integrated Marketing.”

To close the evening, I asked the audience a question:

“If you were a VC with $2 billion to spend, which would you buy:  Facebook or DoubleClick?”

Here’s what happened. So much for the wisdom of the crowd.

(BTW Facebook’s valuation was already estimated at $7.5 billion the year before.

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