Earlier this year, I participated in IBM’s Social Business Jam. Rawn Shah invited me to participate and I was happy to oblige, as IBM and Dachis Group see eye-to-eye on the holistic nature and massive potential of social business becoming a reality.
The IBM Social Business Jam brought more than 2,700 people from 80 countries together over 72 hours to participate in facilitated discussions around:
- Building the social business of the future
- Developing participatory organizations through social adoption
- Using social media to understand and engage with customers
- Determining what social means for IT
- Identifying risks and establishing governanc
Thankfully, IBM has also created a concise summary document of the Jam’s 2,600+ discussion posts. Some of the insights contained therein that you might find useful:
- Seven areas for social media measurement
- Organizational roles for IT and HR
- Lots of thinking around the people issues in social business
Maybe this was a biased sample, but there was agreement that social business is real and inevitable. You can download the full report here.