The 2.0 Adoption Council was founded by Susan Scrupski in 2009. In 2010, Dachis Group acquired the Council. Since then, we have benefitted from our relationship with this group of pioneering social business professionals. Recently, the Council completed a survey and we thought the results would be of interest to social business professionals in general.
To learn more about joining the 2.0 Adoption Council, click here.
New salary and career research from The 2.0 Adoption Council shows social business is maturing.
There is a myth in the marketplace that 2.0 adoption can be driven from the ground up, with no formal structure in place for organizational acceptance or strategic imperative. The truth is that our member survey demonstrates that senior level professionals are directing staffs and worldwide teams with engagement strategies and legacy integration programs.
The 2.0 Adoption Council is the premier “club” for early adopters. And while this survey was short – just three questions – the data is very pure. It serves as an important “mythbuster” in our space.
Discussions at the CEO and Board level regularly involve 2.0 Adoption Council members. On average, they are managing million-dollar annual budgets on the roadmap toward introducing social business to their organizations. This is what’s happening on the groundamong people who have self-identified that this is their job.
Depending on the emphasis of the company and its vision, social business can emerge as a strategic imperative in any organizational domain. The mix of our membership demonstrates that all workforces have a uniquely common denominator: quite simply, social business is about people.
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