I learned about bad customers back when I had P&L responsibility for an online store. Once, we ran a gift with purchase promotion where the rule was a minimum $0.01 sale, while supplies last. It was fine, the GWP was out-of-season overstock that had a higher carrying than disposal cost. So we decided to get rid of it. But when we ran out – remember that “while supplies last” was clearly in the T&C’s – the complaints started flowing in from people who had purchased $3 keychains demanding their free GWP. Then they wanted an alternate free product. These were people who had never purchased from us and were never going to again.
Why am I remembering this now? Because I just read “GroupOn Was ‘The Single Worst Decision I Have Ever Made As A Business Owner’“.
I wonder what my friends Jackie and Ben think about this…