Attendees of the Enterprise 2.0 conference this week in Boston were welcomed by this banner:
I welcome this messaging as acknowledgement that social business is the end game and highest order theme for the work our industry is focused on.
Enterprise 2.0 has roots firmly in technologies – CRM, collaboration, social networks. Social media marketing continues to mean B2C communication – monitoring, measurement, and outreach. Both E2.0 and SMM require the support of organizational governance, culture change, and process design. Put it all together and that’s Social Business.