Written almost a century ago by T.S. Eliot, but applicable to modern times:
There will be time, there will be time
To prepare a face to meet the faces that you meet;
There will be time to murder and create,
And time for all the works and days of hands
That lift and drop a question on your plate;
Time for you and time for me,
And time yet for a hundred indecisions,
And for a hundred visions and revisions,
Before the taking of a toast and tea.
– The Love Song of J. Alfred Prufrock
Think about those words when contemplating what you blog about, what you retweet, when you decide to publish a check-in, when you like Facebook content.
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I’ve always like this one from 1958 – McGraw Hill’s classic ‘The Man in the Chair’:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now – what was it you wanted to sell me?”
MORAL (then): Sales start before your salesman calls.
MORAL (now): Look before you leap on social media. Understand who you’re talking to, the ‘rules’ that define the channel you’re talking in, and be sure what you have to say is relevant and means something to those who’ve built the community.
http://i-am-not-a-lead.com/the_man_in_the_chair.html