The Big But

Effective business communication is equal parts art and science.

When used as a conjunction, “but” has the magical power of invalidating whatever clause preceeded it. Consider these two examples that I received recently:

“I don’t want to force the issue on this, but I would hate to have us both miss an opportunity to have a mutually beneficial working relationship.”

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Don’t let a big “but” get in the way of your message. Next time, try using “and” instead.



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