Don’t believe the hype

WOM Manual II in an Ego Trap?

“Don’t assume that everyone who is loading information onto their blogs or pushing it onto Twitter is doing it in a sharing spirit of helpfulness. There are people — you can see this already — who are opportunistically using this to feed their egos, angle for jobs, or generally to stir up trouble. More than ever, it’s important to be skeptical about the sources of the information you consume.”

The New Bird Flu, and How to Read the News About It,” Wired, 5 April 2013.

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