The three types of real-time marketing

Over at the Dachis Group blog, my colleague Brian Kotlyar talks today about the three types of real-time marketing.

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“At its most basic, the goal of real-time marketing is to position your brand as part of the most relevant conversations among your target audience and reap the brand benefits of that association. To that end, there have been three distinct approaches with real-time marketing examples that have emerged: almanac marketing, event marketing, and true real-time marketing.”

—  Real-Time Marketing Examples and Evolution



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