How far would you campaign for “real beauty?”

All around the United States, it’s school picture time. A friend of mine uploaded this to Facebook and commented that her school is offering to retouch photos for $10. In my school district, the option only costs $5.

We applaud marketers – Dove, Nike – for promoting the use of more “realistic” models in advertising. But is there any depth to this activism or is it just more “snakes on a plane” online chatter?

Maybe this is just a harmless offer to boost school revenue. Or maybe campaigning for real beauty is really just skin deep.



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