I’ll be moderating a panel discussion called The Realities of Realtime Marketing next week at the Social Shake-Up Conference in Atlanta.
My panelists will be Erika Brookes of Oracle, Pablo Henderson of W Hotels, and Ragy Thomas of Sprinklr. Here’s the high level list of questions I’ll be asking.
- How do you define “real-time marketing” (RTM)?
- Could you please explain how RTM works?
- What is the most common misconception about RTM?
- Is RTM specific to social media? How does RTM integrate with digital and offline efforts?
- What are some great examples of successful RTM?
- How does RTM work behind the firewall? Technology, process, organization, budget, staffing, culture…what considerations are most important?
- What is the one thing that brands should avoid when getting started with RTM?
- What is the one thing that brands must do when getting started with RTM?
- What about ROI? Has RTM shown signs of being a better investment than traditional approaches?
- Do you have any predictions on RTM headlines over the next couple of quarters? Will there be a consumer backlash? More brand #fails like Kenneth Cole (intentional or not)? A new slow-time marketing movement?
- Anything else?
What else would you want to hear about when it comes to real-time marketing? Any specifics? Please leave your thoughts in the comments.