Social Business Journal, Issue 04: Employee Advocacy

DG_SBJ04I’ve written in the past about employee advocacy — the practice of using a brand’s own employees to participate in public conversations about the company.

However, this practice is still fairly nascent among big brands, that are more comfortable focusing employee participation in controlled marketing communications and customer service scenarios.

With this in mind, Dachis Group has focused the current issue of the Social Business Journal on employee advocacy.

To learn more, download a copy of the current issue now.



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