I’m moderating a tweetchat today at 12:00 Eastern (1700 London / 1100 Austin / 900 US Pacific). We’ll be discussing how to create a healthy mix of listening, experimentation and accountability.
Read more here and below:
When it comes to social media those that think they have it figured out are dangerously close to falling behind. The book on Social Media is still being written and many of us are still testing, measuring and refining. Finding the right balance of traditional communications, social listening, data analytics, digital production, SEO and social media expertise is a tough nut to crack. Are you empowered to try new things? Respond in real time? Make mistakes? Welcome to the world of social media, where the neon sign still blinks: BETA.
Join us on Twitter using the hashtag #smtlive.