October is Breast Cancer Awareness month. In 1992, Evelyn Lauder got her company involved in fundraising for education and research, making the pink ribbon a globally recognized symbol. 2013 marks the 21st year for the company’s BCA efforts and last year VP Corporate Global Digital Marketing Marisa Thalberg (@executivemoms) discussed the digital and social media efforts behind the campaign.
The data suggests we achieved our campaign goals, organizationally we achieved on being able to orchestrate across so many brands and markets… Yet with BCA, the real gratification comes from seeing women (and men) from almost every corner of the world participate, and in turn carry the importance of awareness forward.
To read the full interview, visit the Dachis Group blog post discussing Luxury Brand Cause Marketing.