Four Steps to Critical Mass in Online Community Management

Dachis Group’s Social Business Council recently published a white paper, created by member input and edited by Patrick O’Brien.


Before users invest time and energy into a social platform, they have to know they will receive value in return. The conundrum that every social business professional faces is that the greatest value is only realized when there is a critical mass of individuals on the platform. So how does one grow from nothing and hit this critical mass?


To succeed a social business community manager must:

  • Quickly display value
  • Allay user fears of participation
  • Onboard individuals correctly
  • Measure and optimize to keep the community growing


Each of these areas of focus has its own set of tips and tricks necessary for effective implementation. In this new Council whitepaper, leading Social Business practitioners from AXA, Lexmark, IBM, and Suncor Energy, have provided lessons, activities, and tips from their own implementation experience to enable a successful Social Business initiative.

You can find out more and download the white paper here.



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