I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network.
Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be proud of everyone who was.
The concept was built by The Barbarian Group, based in New York and part of our network. My digital experience team in Seoul provided input into the prototype, along with our brand experience team, which designs physical spaces like Samsung retail stores and installations at CES, IFA, and MWC.
Barbarian Group’s Cinder is the installation’s underlying code, which won the first ever Cannes Grand Prix in the Innovation category. Samsung products are the heroes of course and looking good is easy when your client also happens to make massive 4K digital and LED TVs like the ones used in CenterStage.
Everything that can be digital will be, even the traditional home appliance department, which for years has looked more like a scrap heap than a 21st century shopping experience.