Ten years of Being Peter Kim

Last week marked ten years of existence for this blog. I set a reminder in iCal but I missed the actual date because I was busy with things. Like my new job after moving to New York after a year and a half in Seoul. And finishing up at the office in time to make it home for dinner. So I forgot to write a post on the actual “blogiversary.”

10th BirthdayIf you weren’t around for the early days of this blog, you didn’t miss much. Maybe the post that explains how I got into blogging would be an interesting read. Most of the other stuff was written in a different age of social media. However, if you’re interested in reading some posts that I enjoyed writing, here are some off the top of my head:

A couple years ago I switched platforms from Typepad to WordPress for long-term stability. WP Engine isn’t cheap, so if you’ve made it this far, maybe click on a banner ad to help me celebrate a decade of blogging!

The cost of Being Peter Kim

What I pay to publish this blog.

Twelve months ago, I decided to move this blog from Typepad to WordPress. I had been paying $127.07 annually and switched to a more expensive (and more functional) WordPress install, in addition to serendipitously dodging the Typepad DDoS attacks.

Over the past year, I’ve paid a total of $451.71 in fees. To offset some costs, I added Google AdSense display ads to the sidebar; total revenue has been $127.07 over the past year. Thus the net cost has been $322.60.

So, was it worth it?

As this blog enters into its tenth year of being, the options available for self-publishing have certainly evolved since its inception. When I was starting out, I had a tough time deciding whether to publish on Blogger, Typepad, or WordPress. In 2011, a couple of high-profile bloggers ditched their blogs in favor of Google+. Others eventually migrated to Medium and more recently to LinkedIn. Many people have just stopped blogging.

Over the years, this blog has always been an outlet to complement my day job, whether writing syndicated research at Forrester, building the Dachis Group consulting business, or leading digital business at Cheil Worldwide. This year I also added the “minority report” category to reflect on life as an expat in Seoul.

I’ve never worried too much about the expenses and they’ve also never gotten too crazy. For about $1 a day, the cost of having a platform for self-expression is certainly worth the money!

The Streak

Near the end of last year, I started posting here less and less. Business is keeping us busy, and I was also preparing for the Social Business Summits and SXSW.

Then something happened. After visiting Sydney, Hawaii, and London, among other places, I had been thinking about sharing and participation. So on April 7th, I started blogging with a renewed focus, wondering whether to share or not to share

The Streak

Since then, I've posted daily – a streak I've never kept going (or intended) since starting to blog over five years ago. Not surprisingly, the streak has almost doubled daily traffic here since the beginning, as shown in the graphic above.

I'll probably end the streak as abruptly as it started. But for now, I'm trying to not break the chain ala Seinfeld.

Blog post recycling

I’m going to start recycling some old blog posts.


Part of the reason is that Dachis Group has defined the concept of social business and by design, there’s little if any room (or need) to discuss what’s NOT included. Thus, over the past three years, almost all of my thinking and writing here has been in support of the social business design concept.

But things have changed over that time period and some of the ideas we (meaning you and I) explored in the past are worth revisiting and revising for how the world works today. There’s more of everything surrounding social business: participants, money, data, brands, consultants, conferences, jobs, tools…and so on. That’s why my recent SXSW session focused on how things have changed – because operating on principles of the past is like trying to use Twitter to send voicemail.

And as crazy as that last phrase sounds, by the end of 2011 a startup may have gotten millions in funding for that idea. The audio version of Color. Sound.

I may be breaking some of the old rules of blogging – but that’s okay, I used to lead those workshops and it’s about time we rewrote some of those early rules. Like using strikethroughs instead of replacing. (Just replace the mistakes when you find them.) Or not using fictional characters to blog. (These days, fake people are often more interesting than the real ones.)

There was one point in my career at Forrester where a colleague mentioned a best kept secret of star analysts. I was told that tapping into research over two years old often yielded great documents that could essentially be updated for the contemporary operating environment. So now, I’ll finally employ that advice and recycle my own content.

One last reason why I think this idea makes sense is the nature of social media today – with the rise of Twitter, content perishes much quicker across all media and reader attention spans are shorter than ever. While I’m pretty familiar with what I’ve written, I wouldn’t presume that anyone else has that same level of depth and there’s a lot that I feel is worth sharing again.

Going forward, you’ll see new content mixed in with old/updated stuff and I hope you find it all useful. Or not. Either way, you’re welcome to let me know.

Five years later…

5 I first posted here five years ago, on a day that probably looked just like today in Boston.

That was before Twitter, when I used an alumni.edu email to join Facebook, and clients were a lot more interested in paying for email marketing advice than discussing social media.

Today, it feels that blogging has come and gone, attention and influence have gravitated to a few key social media platforms, and clients are starting to wake up to the potential of social business.

The early rockstars were the techies, the ones who were close to the innovation as told us about it as it emerged. Today’s rockstars are the ones who are closest to creating business value, who’ve learned how to monetize “social’s” potential through experience.

Mainstream and social media have shifted from separation to integration, mostly for better, sometimes for worse. Information flows more freely and faster than ever, but sometimes the velocity lacks veracity.

So, as this social media/technology/business era plays out…are we better off? You tell me…

Make it, break it, or take it?

I’ve been thinking about content creators and the couple hundred subscriptions in my Google Reader.  When thinking about the content that shows up every day, there are people who

  • Make it.  These people are few and far between and even these “makers” aren’t posting new stuff all the time. But more often than not, they’re coming up with fresh content that makes you think.  Makes you wonder if some of them actually sleep or not.  These blogs typically have a high volume of posts that hit on a regular basis.
  • Break it.  These people are known for having the scoop, being on the inside track, and tell the rest of the world about stuff first.  Most of the tech bloggers rose to popularity with this style.  These blogs publish sporadically but you will usually be able to track a story back to them given all the inbound links on Twitter, Friendfeed, etc.
  • Take it.  These people aren’t first to the feed with information, but they digest the facts, analyze them, and make a story their own.  These blogs make you think are filled with posts you star and save for later. They usually post with a slower cadence than other blogs.

The kind of content I don’t subscribe to comes from the people who fake it.  They’re easy to spot at the extreme: spammers looking to leverage the hard work of others.  Unfortunately, there’s a lot of grey area out there – sponsored conversations, ghost writing, even blatant plagiarizing – and the noise vs. signal has only gotten worse.

I haven’t linked to any blogs as examples here on purpose. (Please don’t take it personally.)  But do let me know who some of your favorite people are who make, break, and take content well.

Most Popular Posts: June 2009

At the end of each month, I’ve made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In June, the top ten posts – not including any that were top ten in May – were:

Comparatively, the most popular posts in Junes past:

One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.

Most Popular Posts: May 2009

At the end of each month, I've made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In May, the top ten posts were:

Most Popular Posts: April 2009

At the end of each month, I've made it a habit to take a look back at analytics for the month and highlight the most viewed content on this blog. In April, the top ten posts were:

  1. A List of Social Media Marketing Examples
  2. Analysis of a wiki of social media marketing examples  
  3. Social Media Predictions 2009  
  4. A framework for measuring social media  
  5. Welcome to David Armano 
  6. Recap on P&G Digital Night  
  7. #w2e #smfail 
  8. Applying game mechanics to social media  
  9. It's Time to Transform  
  10. Input requested: Web 2.0 Expo session
Pretty straightforward lesson here – blog less, less traffic, with a higher percentage of returning visitors.  Older quality content starts to stand out.  Others have experienced and I will concur, Twitter is becoming as (if not more) important than Google in driving site traffic.  

One of the main reasons I write these month-end reflection posts is to provide you with links in case you missed any content as it happened. Blog content can be both highly perishable and easy to miss.