The Unilever Onslaught Effect

Did you notice this article in Ad Age today?  "Dove Viral Draws Heat From Critics." The idea of two brands conflicted underneath an CPG umbrella crossed my mind back in June – of last year.  [Don’t get me wrong; I’m not claiming by any means to have invented this meme.]  My feeling is that the …

Buzzlogic – WOM Ad Targeting

Buzzlogic is rolling out "conversation targeting" today at Ad:Tech – evolving online ad placement from contextual to super-contextual.  It’s not the next step beyond behavioral, which keys off of client-side activity, but could evolve to include this as well.  Rather, we’re talking about placing content-relevant ads with a dimension beyond reach/impressions – adding in a …

Consumers Don’t Trust Advertising

Max Kalehoff points out a Nielsen Buzzmetrics brand association map outlining terms associated with advertising in blog chatter.   The "inner circle" represents most frequent terms, grouped into four categories: Media:  commercials, ads (makes sense) Stakeholders:  marketers (naturally) Campaigns:  dollars, revenue (ok…) Negative associations:  false, misleading (uh oh) This mirrors Forrester’s data that only 6% of …

Some thoughts on time spent vs. page views

As you probably know, last week Nielsen//NetRatings added "total minutes" and "total sessions" to their site measurement.  But reports of the page view’s demise are greatly exaggerated.  Or at least they should be.  Here are two reasons why: 1. Critics claim that sites are designed to goose page views, adding extraneous clicks on the way …

iPhone: advertising and brand monitoring

The iPhone goes on sale today, which you probably knew.  Do you remember seeing any ads for it?  TV?  Print?  Banners? I’ve seen some paid keywords on Google.  Given the amount of buzz, hype, anticipation around the launch – why even bother?  (unless you’re marketing Blackberries.) Today I got an email with the image at …

Microsoft to purchase aQuantive for $6 billion

News this morning that Microsoft is purchasing aQuantive for $6 billion.  From the press release: "This deal expands upon the Company’s previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on …