Shopping is fundamentally social

If there’s one lesson the world can agree on from the coronavirus pandemic, it’s that humans need face-to-face contact. Most people have tolerated lockdowns for the benefit of the greater good, but it’s clear that the world misses in-person interactions. The world has adapted – at least temporarily – to the current state of affairs, …

Minority Report: Chapter 3, Part 3

This is the third instalment of my irregular Minority Report. Previous instalments include Chapter 3, Expatriates and the Patriots, and London, Part 2. I accepted a job offer on Wednesday 22 June 2016, which would take me from New York to London. On Thursday 23 June, the people of the United Kingdom voted to leave the …

I received my Tier 1 visa today

Most non-EEA professionals work in the United Kingdom under a Tier 2 visa, which is how I immigrated / expatriated from the US in 2016. In 2018 the UK issued over 50,000 Tier 2 general and inter-company transfer visas. It’s similar to the United States H1-B visa and South Korea E-7 visa. The Tier 1 …

Digital Transformation: easy to say, hard to do

WHERE WE’VE BEEN Ten years ago, I wrote the post coining the term “social business” to describe a growth opportunity for brands beyond social media strategies at that time. Dion Hinchcliffe and I eventually wrote a book to unpack the concepts, illustrated in this graphic: Today, “social business” has reverted back to its original meaning …

London, Part 2

This is the second installment of my irregular Minority Report. Part one was “Expatriates and the Patriots” and the full series contains dispatches from Seoul as well. I’ve lived in Central London for almost two years. During this time, I’ve experienced plenty of situations to dispel many of the preconceived notions I had about life in …

Quick take on what’s hot in digital right now

There’s a lot of noise in the marketing world, with industry players from all angles talking about what’s now and what’s next. What that in mind, I have some thoughts on the hottest topics that will be big bets for the near future: AI Once the stuff of science fiction, now part of the real …

Being: Peter Kim