Super Bowl MANIA

Having trouble keeping track of all the Super Bowl content flying around out there?  Check out this list: AdAge lists what’s showing We’ve got video archives:  Yahoo and iFilm will repost commercials; Nielsen Media Research has Super*Views archives; And a dedicated site:  superbowl-ads.com And data:  TNS Media Intelligence; VNU And reporting:  on Budweiser; on Dove; …

Measuring Super Bowl Web Traffic

Akamai has launched a Super Bowl usage index to track traffic sent to its advertising clients before, during, and after the game.  It appears that the premier site they’re delivering is Dove’s "Campaign For Real Beauty" v2. If you remember, Keynote used to do this for all sites in 2000, 2001, and 2002.  Too bad …

Reinventing Marketing

Two interesting posts today – Bob Liodice of the ANA wrote about "Reinventing Marketing" and Ed See of MMA wrote about "Reinventing the Marketing Organization."  These are both great articles getting to the current state of marketing and its need for change.  If P&G’s Jim Stengel fired the shot heard ’round the world to begin …

Forget Chuck Norris. It’s Jack Bauer Now.

So Chuck Norris is cool and I dig the recent resurgence in popularity, but it’s pretty much nostalgia like "I love the 80s." You want a more diversified, 21st century hero?  It’s gotta be Jack Bauer.  Sure he’s a fictitious character on TV, but his Top Sixty Facts are pretty funny.  And accurate.  For example:  …

More on Measurement: Wired’s “The Ad Scientists”

Caught up on some magazines this weekend – buried in the back of Wired February 2006 (page 145) is a GREAT article on targeting and measurement.  The three pieces focus on Visible World’s localized cable ads, PreTesting’s in-show couponing, and Prism’s targeted sponsorship.  Great leaps forward for bringing accountability to the murky world of advertising …

Accenture + Ford + Measurement = Good News

According to AdAge this morning, Ford has hired the firm formerly known as Andersen Consulting "for a U.S. media measurement and optimization program."  Too bad it took continued business softness and 30,000 layoffs to move the firm into 21st c. marketing, but it’s about time we saw some Left Brain Marketing outside of CPG.  Expect …

The Roots Of Social Networking

Heard something interesting in church today.  In the 13th century, Frederick II of Germany conducted an experiment to determine the "natural language" of humans.  He took dozens of babies and gave instructions that they be fed etc. but not spoken to.  They all died before speaking a word.  Blogging isn’t going to save the world, …